Squash Canada Unveils New Long Term Athlete Development Website


OTTAWA (ON) - Squash Canada announced today the released of their new Long Term Athlete Development (LTAD) Website, beyondthenick.ca in English and fr.beyondthenick.ca in French.  The website combines information contained in Squash Canada’s LTAD resource manual together with other information that will benefit players, coaches and parents. 

Squash Canada’s Executive Director Danny Da Costa commented “This website will serve the squash community tremendously. It brings much more awareness to the sport of squash plus it will improve the education of physical literacy of athletes not only in Canada but around the world”. 

Squash Canada is currently in the process of developing curriculums for various LTAD stages. The website will serve as a “one stop shop” for program information linked to LTAD.  A resource section has also been developed to provide best practices in the sport. Squash Canada is also in the process of creating full alignment with its officiating program to further grow the sport in Canada”. 

The website was designed by Squash Canada Marketing partner, Ottawa-based ACART Communications, a Social Issues Marketing agency whose experience includes branding assignments for many association, not-for-profits and NGO clients, as well as Sports and Entertainment organizations such as The Ottawa Senators, The Ottawa 67’s and Calypso Theme Waterpark. “Under Da Costa’s guidance, Squash Canada has formed an excellent relationship with ACART over the past few years.  ACART’s vast experience has greatly enhanced our organization’s sport marketing and branding projects such as the Beyond the Nick Website”, said Squash Canada President Lolly Gillen.

For more information on marketing opportunities contact:

Danny Da Costa
Executive Director, Squash Canada
Tel. (613) 731 7385 x 2301  



Founded in 1915, Squash Canada is a non-profit, national sport association responsible for the development of athletes, coaches and officials and sets the standards for Canadian Squash. Squash Canada is a proud member of the Pan-American and World Squash Federations and participates in the Pan-American championships, Commonwealth and Pan-Am Games as well as World Championships at the junior and senior level. Each year Squash Canada hosts various national championships across the country and works with its provincial and territorial partners to promote the growth and development of Squash across the country. Squash Canada is based in Ottawa, ON Canada

For more information on Squash Canada visit www.squash.ca or www.beyondthenick.ca / www.audeladunick.ca



Established in 1976, ACART Communications is a Social Issues Marketing agency that provides full service marketing and communications to clients in the private, public and not-for-profit sectors. Based in Ottawa, Canada, ACART has served a broad range of national association clients such as the Brewers Association of Canada, Canadian Urban Transit Association, CAA, Motorcyclists Confederation of Canada, and the Mining Association of Canada. In the Sports and Entertainment field (part of their “Community” Issue Portfolio) ACART is the Agency of Record for the Ottawa Senators Hockey Club and designed their current logo as well as for their parent company Ottawa Senators Sports & Entertainment. They also provided marketing and branding support for the 2009 IIHF World Junior Hockey Championships and the Ottawa ‘67s. For more information on ACART visit www.acart.com